Coca-Cola Company Engages More 50 Countries

The Coca-Cola Company announced today that many of its iconic signs
will go dark in support of Earth Hour on Saturday, March 28. The
Company also is participating in local awareness-raising events in
more than 50 countries to support what is expected to be the largest
ever, global climate event.

"We are pleased to join thousands of communities, organizations and
individuals in raising awareness about actions we all can take to
slow, stop and eventually reverse the effects of climate change," said
Muhtar Kent, president and CEO of The Coca-Cola Company. "Earth Hour
is a great way to demonstrate that small, simple steps like turning
out lights, when taken by people around the world, can drive real
momentum in fighting a universal issue like climate change."

Iconic Coca-Cola signs are scheduled to go dark in Times Square and on
top of The Mirage hotel on the Las Vegas strip in the United States,
Piccadilly Circus in London, and Kings Cross in Sydney. Other
well-known illuminated signs and billboards will go off from Mexico to
Cairo to Shanghai. The Company also is helping promote Earth Hour in
various markets with radio, movie theater, television and print
advertising.

In Atlanta, the Company's worldwide headquarters and the World of
Coca-Cola will go dark as will the Grady Board and Woodruff Park
signs. Elsewhere in the United States and Canada, the Company is
donating an estimated $300,000 in media support to showcase Earth Hour
PSAs, yielding over 5 million daily impressions across more than 197
markets during the two week period leading up to the event.

Coca-Cola employees are being encouraged to participate in Earth Hour
activities, along with their families and friends. An Earth Hour
reminder will be sent to employees in Spain with an event-branded
candle to be lit during the lights out hour, and in Latin America,
employees will receive pins and glow worms with key messages to mark
the occasion. In addition, dozens of Coca-Cola offices and bottling
facilities will go dark, and viewing parties and other special events
are planned around the world. Earth Hour also is being promoted on
Coca-Cola delivery trucks in some markets.

Coca-Cola system locations involved include: Argentina, Australia,
Bahrain, Belgium, Bolivia, Brazil, Chile, China, Colombia, Costa Rica,
Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, France,
Great Britain, Guatemala, Honduras, Hong Kong, India, Indonesia,
Italy, Japan, Kenya, Korea, Malaysia, Mauritius, Mexico, Nicaragua,
Norway, Panama, Paraguay, Peru, Philippines, Romania, Russia,
Singapore, South Africa, Spain, Sweden, Thailand, Trinidad and Tobago,
Turkey, United States, Uruguay, Venezuela, Vietnam and Zambia.

Earth Hour is a symbolic event that raises awareness and provides an
opportunity for The Coca-Cola Company to demonstrate its commitment to
climate protection. The Company is working to stabilize carbon dioxide
emissions in its manufacturing operations system-wide with a goal to
grow its business but not its carbon footprint. The Company also has
committed to a 5 percent absolute emissions reduction in developed
countries by 2015 (based on a 2004 baseline). These global commitments
will prevent the release of more than 2 million metric tons of CO2 in
2015.