solutions that enable seamless access and communications in an
IP-based world, today announced that Swisscom, a leading converged
service provider, is deploying 724 Solutions' Seamless Access to power
its next generation mobile internet and mobile broadband services.
Seamless Access is an intelligent converged mobile data traffic
management solution designed to support next generation mobile
internet and mobile broadband services from mobile, portable and fixed
devices, thus significantly simplifying the operator's network
infrastructure and delivering an environment that facilitates a speed
of services innovation that meets the demands of today's mobile
subscribers. The solution utilizes unique workflow technology to allow
Swisscom to make intelligent value-added decisions about traffic,
enhancing the subscriber's mobile internet and mobile broadband
experience.
"724's Seamless Access ideally fulfills all of our mobile internet and
mobile broadband architecture requirements, allows us to efficiently
offer new internet services and gives us flexible service
orchestration to quickly respond to the evolving market environment,"
said Markus Habegger, Platform Manager at Swisscom.
In addition to a set of market-defining functionality, Seamless Access
delivers the lowest total cost of ownership with the highest
performance and reliability which are derived from 724's patented
component-based software architecture and a broad set of inbuilt
functionality that requires minimal third party software components.
The solution is available on commodity x86 based blade hardware
running Linux, which further extends the total cost of ownership
advantages available to operators. Designed specifically for the
fast-changing world of the mobile internet, Seamless Access workflow
technology and component-based architecture allows for an unparalleled
degree of flexibility that allows operators to move at the speed of
the internet to fully realize the revenue potential from evolving
market opportunities.
"Seamless Access, together with its use of a blade and Linux operating
environment, also enables Swisscom to significantly lower our cost of
ownership," added Habegger. "As we expand to offer higher value
internet and broadband services, we are confident we will exceed the
high quality and service assurance needs of our customers, as well as
keeping pace with their changing needs."
"Swisscom is ideally poised to satisfy the mobile data boom driven by
internet centric, multimedia rich devices, greater availability of
bandwidth and their subscribers' desire to always be connected," said
John Sims, Chief Executive Officer of 724 Solutions. "As the leading
converged service provider in Switzerland, we look forward to continue
to work with Swisscom as Seamless Access enables them to tap into new
subscriber segments and unbounded revenue potential by making
intelligent decisions and injecting value for internet, broadband and
beyond."
Seamless Access delivers a multi-service proxy (MSP) based
architecture with increased flexibility and system simplicity in a
single unified access environment by integrating a variety of services
and features which previously have been scattered across a series of
network elements including: WAP gateways, mobile internet gateways,
caching proxy servers, policy engines, content filtering proxies,
content rendering proxies and traffic optimization proxies. Seamless
Access' comprehensive functionality and decision making capabilities
dramatically simplify the network topology and ensure the most
efficient use of service enablers and network resources. As market and
subscriber requirements evolve, customer investment is preserved and
speed of innovation is accelerated with the future-proof extensibility
of Seamless Access' component architecture and plug-in service
modules.
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