netbooks, ultra low-cost personal computers in sub-notebook
form-factor with low-performance microprocessor. The company's chief
executive officer said in a recent interview that netbook category
will be forgotten in a year from now.
"I hate to say netbooks because a year from now people won't say
'netbooks'. […] You will see our chips show up in devices down to the
$399 price point," said Dirk Meyer, chief executive officer and
president of Advanced Micro Devices, in an interview with Cnet
News.com web-site.
The vast majority of netbooks is powered by Intel Atom processor,
which is very small and is cheap to manufacture using 45nm process
technology. AMD does not have a direct rival to Intel Atom, but the
company hopes that its slightly more expensive platforms for mobile
computers will enable cost-effective notebooks with higher performance
and feature-set compared to netbooks.
AMD's Yukon platform consists of AMD Athlon Neo or AMD Sempron
single-core central processing unit (CPU) with integrated
single-channel DDR2 memory controller in ball-grid array (BGA)
packaging, AMD M690E chipset with built-in DirectX 9-class ATI Radeon
X1250 graphics core and AMD SB600 I/O controller. System designers may
also install discrete DirectX 10-supporting ATI Mobility Radeon HD
3410 graphics processing unit to enable higher-performance and
higher-quality graphics on inexpensive computers.
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