today announced the launch of hi5 Games, an entertaining way for users
to interact with their network of friends and to meet new people
within a fun, socially-integrated gaming environment.
hi5 Games marks a continuation of hi5's approach of delivering a fun
and interactive "social entertainment" experience and represents an
important new monetization opportunity utilizing hi5 Coins, hi5's
virtual currency, which launched in December. Users will eventually be
able to utilize hi5 Coins for direct transactions, such as premium
content, advanced gaming features, and status upgrades. hi5 will also
be offering new and immersive advertising options on hi5 Games, which
allow brands to better engage their target audience.
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