The internet is proving as appealing a shopping destination as the likes of shopping centres in Tsim Sha Tsui in Hong Kong or Orchard Road in Singapore. According to a Visa e-Commerce Tracking Survey, nearly 80 percent of internet users surveyed in Asia Pacific say they made an online transaction and spent an average of over US$3,000 each in the past 12 months[1].
The top three draws for shopping online were being able to shop at any time (88 percent), at the best prices (83 percent), and being able to shop easily (82 percent). According to the respondents, their most commonly made online purchases were digital entertainment (59 percent), travel (51 percent) and fashion (49 percent).
Among the wide range of products and services available on the internet, Asia Pacific online shoppers surveyed reported that they spent the most on travel services with an average spending of US$812 in the last 12 months. Travel items included airline and rail tickets, hotel accommodation and travel packages.
Mohamad Hafidz, regional head, e-Commerce, Asia Pacific, Visa, said: “Nearly a quarter of the world's population – roughly 1.4 billion people – used the internet on a regular basis in 2008 [2] and in Asia Pacific, on average, a person spent about 20.2 hours a month online[3]. Our own survey has revealed online consumers in Asia Pacific recognize the convenience of online shopping as reflected in the high percentage of internet users who buy a wide range of products, from that for everyday use to the occasional high-value item online.”
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