in major metropolitan areas of India.
The study, "Why mobile advertising matters", undertaken in partnership
with TNS India that was unveiled at an exclusive event in Mumbai,
showed increasing patterns of mobile Internet use, and positive
signals for brands looking to benefit from the fast growing medium.
Nokia India, said: "People now have a social and emotional need to
stay connected 24x7 with friends, information and entertainment and
it's big news for brands that mobile web users now access the internet
through their device almost as frequently as they do through their
PC."
Findings from the research:
Mobile web users are using their mobile to access the Internet almost
as much as the traditional web (2.4 days per week versus 2.7 days)
More users are finding out about new product information via the
mobile web (28 percent) than the traditional web (26 percent)
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